Understanding UTM links (or UTM codes) is one of the most underrated marketing skills. Many marketers are familiar with them but few understand how to create, manage, and analyze them.
UTM tracking is used to see exactly where your traffic came from, making it easy to measure your marketing results in Google Analytics & other tools.
In 5 days, you will get all the information you need to set up your own UTM tracking links and build a scalable marketing system.
Each day, you'll explore a different topic:
LOVING THE COURSE! Simple and easy to understand. Tone and flow is awesome
Learned a lot from this course! Excited to be putting it into action on my website so I can finally keep track of where *all* my conversions are coming from.
I love this course! This is an awesome read for non-tech, time poor business owners interested in growth.
Extremely useful for folks who are looking for a simple interface to create and manage tracking tags, or who don't currently use utm tagging and need a tool to get started
UTM Link Manager has been a useful business tool for us to quickly and easily setup and identify the success of various campaigns. It saves us time and ensures we are appropriately tracking all digital channel
Then, when you’re looking at Google Analytics, Google Data Studio, or any others, you can see exactly where each visitor came from. And I mean exactly.
You can see exactly which link, in which email, in which campaign. You can get as specific as you want!
Most people assume that once they’ve set up Google Analytics, the work is done. I hate to say it, but that’s not quite how it works.
There’re a few things you need to do to ensure Google gets all the data it needs so it can give you the right information to run and grow your business.
That right there is the reason I wrote this course for you - I see so many businesses that are leaving money on the table by not using this one simple system that lets them really understand what’s driving real results.
If you’re wondering what that system is called - it’s UTM links. These little guys let you add information onto your links that tell GA how to categorize your website data.
BONUS: You'll get an entire library of our recommended tags along with easy-to-understand explanations of each part of the UTM tag
As you probably know from using Google Analytics — there’s an enormous amount of power under the hood, but it's easy to get lost in the interface without a clear plan.
This lesson covers some of the reporting power that's available to you now that you're using UTM links to measure your marketing accurately.
BONUS: You'll also get access to our own custom Google Analytics dashboard.
We’ll be covering the common mistakes that people make when using the UTM tracking system and exactly how to avoid them. You don’t want to miss this lesson, it’ll save you hours of frustration and potentially months of inaccurate data.
BONUS: This includes easy to reference solutions for keeping your data safe from these mistakes
We're going to cover a toolkit that makes it easy to follow all the best practices from this course and takes all the pain and hassle out of UTM Links.
After the previous four lessons, this one gives you what you need to make the whole process super easy!
Here's a breakdown of just some of the insights you can get from using UTM links: