Become a UTM Tracking expert in 5 days.

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Understanding UTM links (or UTM codes) is one of the most underrated marketing skills. Many marketers are familiar with them but few understand how to create, manage, and analyze them.

UTM tracking is used to see exactly where your traffic came from, making it easy to measure your marketing results in Google Analytics & other tools.

In 5 days, you will get all the information you need to set up your own UTM tracking links and build a scalable marketing system.

Each day, you'll explore a different topic:

Course Summary

  1. Why UTM Tracking is Critical (+ 3 immediately actionable use cases)
  2. The Anatomy of a UTM link + Our Link Tracking System
  3. Intro to UTM Link Reporting
  4. 7 Common Mistakes to Avoid in UTM Tracking
  5. Building your first UTM Links

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Testimonial Quote

LOVING THE COURSE! Simple and easy to understand. Tone and flow is awesome

Marketing strategy firm
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Work Content Layout

Learned a lot from this course! Excited to be putting it into action on my website so I can finally keep track of where *all* my conversions are coming from.

Digital Marketer

Media agency
Work Content Layout

I love this course! This is an awesome read for non-tech, time poor business owners interested in growth.

Managing Director

B2B Sales firm
Work Content Layout

Extremely useful for folks who are looking for a simple interface to create and manage tracking tags, or who don't currently use utm tagging and need a tool to get started


Marketing analytics agency
Work Content Layout

UTM Link Manager has been a useful business tool for us to quickly and easily setup and identify the success of various campaigns. It saves us time and ensures we are appropriately tracking all digital channel

Marketing Director

B2C Subscription Firm

What's in a link: 5 UTM parameters recognized in Google Analytics

  1. Campaign Source (utm_source): Use this parameter to identify the source of your traffic. This could be a website name, search engine, newsletter name, or social network. Example: utm_source=google
  2. Campaign Medium (utm_medium): Use this parameter to identify the medium used to share and access your link. This could be email, social, cost per click (cpc), or another method. Example: utm_medium=cpc
  3. Campaign Name (utm_campaign): Use this parameter to identify a campaign or promotion tied to your link. This could be a product name, backlinking for SEO, sales promotion, etc. Example: utm_campaign=free+video+course
  4. Campaign Term (utm_term): Use this parameter for paid search campaigns to track relevant ad-based keywords. This helps you identify which keyword(s) resulted in a site visit. Example: utm_term=marketing-agencies
  5. Campaign Content (utm_content): Use this parameter to determine what someone clicked on to get to your site when there are multiple links pointing to the same URL, such as in an email or on a landing page with multiple CTAs. This parameter is also used to distinguish between ads pointing to the same URL. It is commonly used for A/B testing and content-targeted ads. Example: utm_content=cta-bottom

Then, when you’re looking at Google Analytics, Google Data Studio, or any others, you can see exactly where each visitor came from. And I mean exactly.

You can see exactly which link, in which email, in which campaign. You can get as specific as you want!

Course Previews

Lesson 1

Most People Assume Google Analytics Tracks Everything They Need

Most people assume that once they’ve set up Google Analytics, the work is done. I hate to say it, but that’s not quite how it works.

There’re a few things you need to do to ensure Google gets all the data it needs so it can give you the right information to run and grow your business.

Lesson 2

The UTM Link Tracking System!

That right there is the reason I wrote this course for you - I see so many businesses that are leaving money on the table by not using this one simple system that lets them really understand what’s driving real results.

If you’re wondering what that system is called - it’s UTM links. These little guys let you add information onto your links that tell GA how to categorize your website data.

BONUS: You'll get an entire library of our recommended tags along with easy-to-understand explanations of each part of the UTM tag

Lesson 3

UTM Link Reporting: Turning your traffic data into marketing insights

As you probably know from using Google Analytics — there’s an enormous amount of power under the hood, but it's easy to get lost in the interface without a clear plan.

This lesson covers some of the reporting power that's available to you now that you're using UTM links to measure your marketing accurately.

BONUS: You'll also get access to our own custom Google Analytics dashboard.

Lesson 4

Whatever You Do, Avoid These 7 Things!

We’ll be covering the common mistakes that people make when using the UTM tracking system and exactly how to avoid them. You don’t want to miss this lesson, it’ll save you hours of frustration and potentially months of inaccurate data.

BONUS: This includes easy to reference solutions for keeping your data safe from these mistakes

Lesson 5

The #1 Secret To UTM Link Success!

We're going to cover a toolkit that makes it easy to follow all the best practices from this course and takes all the pain and hassle out of UTM Links.

After the previous four lessons, this one gives you what you need to make the whole process super easy!

Insights you can get from UTM links

Here's a breakdown of just some of the insights you can get from using UTM links:

  • Where your customers are coming from (which tweet generated that traffic spike)
  • Who those customers are (like gender, age, and location)
  • How many customers came from a marketing strategy (e.g. guest posting)
  • How many customers came from each implementation of that marketing strategy (e.g. each guest post)
  • The ROI of each marketing strategy – is it worth the time and money?
  • and many more!