FitMedia is a performance marketing agency focused on the health and fitness industry. Their clients consist of gyms, online fitness coaches and in-person personal trainers. The belief that guides the agency is all the most successful fitness businesses have the same thing in common: they have invested considerable time, effort and money into prioritizing their sales and marketing.
Jonah Cocksaw is a self-taught marketer who started FitMedia in 2016 out of his passion for health and fitness. Since then, he has grown the agency to a team of 5, with past and present clients dotted around the globe.
When Jonah started his business, he knew he needed an easy but direct way to measure the effectiveness of his client’s campaigns. After all, that is what his agency was selling: high-impact campaigns that drove sales.
As a self-taught marketer, Jonah understood the importance of UTMs and began searching for a tool where he could keep links all in one place.
“I spent 5-7 days looking at various solutions and tools for UTM link management and, for me, UTM Link Manager was the obvious choice. It was clearly simple, effective, scalable and all the things that mattered most to me as an agency owner and marketer.” - Jonah Cockshaw, Founder of FitMedia
“How much revenue did that marketing campaign get us?”
This is a question every marketer will hear during their career. And many businesses cannot answer it or don’t make it a priority.
Attribution can be challenging. Asking the wrong question may lead you down an incorrect path and you’ll end up with skewed results.
And expensive 3rd-party marketing platforms promise robust attribution but can really only pull off a first and last touch model (using UTMs accomplishes the same thing). Jonah and FitMedia overcome all of this by operating at the UTM level.
“It’s well known amongst marketers that Google Analytics, Facebook Pixel and other tracking tools can be a little generous, vague or simply inaccurate at times, with regards to attribution. Using UTM Link Manager has provided us a watertight way of knowing exactly which channels are proving to be most effective. We’re also able to run more targeted and dynamic campaigns, too.”
FitMedia provides marketing services for fitness businesses. The clients they sign on come to them with the same problems:
Once FitMedia wins the business, the onboarding process begins! Checklists, account access, all the fun stuff (…right?)!
“Our onboarding process for UTM Link Manager is really quite simple! We have our clients update their nameservers so we can manage their DNS via Cloudflare. We then add the required DNS records to the Cloudflare dashboard, where we can easily manage all of our client domain names.”
What happens after that?
Jonah and his agency then work with the client to create a great offer and build a scalable marketing funnel. They’ll launch campaigns promoting the offer across paid search, paid social, email, and other channels. Once the campaign is done and they need to report on their awesome performance, they will produce a PDF report that displays the important KPIs and some ‘readers notes’ to help the client interpret the numbers they’re seeing and what it means for their business.
“For us, UTM Link Manager is one of the tools that sits in the background, as far as our clients are concerned. Many of them won’t know it exists, but they all benefit from the extra clarity it gives us in our tracking, attribution and reporting.”
If you'd like to reach out to Jonah and learn more about his agency, check out his Twitter.
UTM Link Manager helps agencies create, store, and shorten their tracking links for marketing campaigns and attribution. More clients means more links to track and this tool provides a simple interface to manage and filter links across multiple domains. It's easy to scale up as you grow!
In a data-driven world, knowing exactly which channels and content are driving sales is essential - both for you and the client. UTM Link Manager helps get you there.
Interested in a 14-day free trial? Get started here.
FitMedia is a performance marketing agency focused on the health and fitness industry. Their clients consist of gyms, online fitness coaches and in-person personal trainers. The belief that guides the agency is all the most successful fitness businesses have the same thing in common: they have invested considerable time, effort and money into prioritizing their sales and marketing.
Jonah Cocksaw is a self-taught marketer who started FitMedia in 2016 out of his passion for health and fitness. Since then, he has grown the agency to a team of 5, with past and present clients dotted around the globe.
When Jonah started his business, he knew he needed an easy but direct way to measure the effectiveness of his client’s campaigns. After all, that is what his agency was selling: high-impact campaigns that drove sales.
As a self-taught marketer, Jonah understood the importance of UTMs and began searching for a tool where he could keep links all in one place.
“I spent 5-7 days looking at various solutions and tools for UTM link management and, for me, UTM Link Manager was the obvious choice. It was clearly simple, effective, scalable and all the things that mattered most to me as an agency owner and marketer.” - Jonah Cockshaw, Founder of FitMedia
“How much revenue did that marketing campaign get us?”
This is a question every marketer will hear during their career. And many businesses cannot answer it or don’t make it a priority.
Attribution can be challenging. Asking the wrong question may lead you down an incorrect path and you’ll end up with skewed results.
And expensive 3rd-party marketing platforms promise robust attribution but can really only pull off a first and last touch model (using UTMs accomplishes the same thing). Jonah and FitMedia overcome all of this by operating at the UTM level.
“It’s well known amongst marketers that Google Analytics, Facebook Pixel and other tracking tools can be a little generous, vague or simply inaccurate at times, with regards to attribution. Using UTM Link Manager has provided us a watertight way of knowing exactly which channels are proving to be most effective. We’re also able to run more targeted and dynamic campaigns, too.”
FitMedia provides marketing services for fitness businesses. The clients they sign on come to them with the same problems:
Once FitMedia wins the business, the onboarding process begins! Checklists, account access, all the fun stuff (…right?)!
“Our onboarding process for UTM Link Manager is really quite simple! We have our clients update their nameservers so we can manage their DNS via Cloudflare. We then add the required DNS records to the Cloudflare dashboard, where we can easily manage all of our client domain names.”
What happens after that?
Jonah and his agency then work with the client to create a great offer and build a scalable marketing funnel. They’ll launch campaigns promoting the offer across paid search, paid social, email, and other channels. Once the campaign is done and they need to report on their awesome performance, they will produce a PDF report that displays the important KPIs and some ‘readers notes’ to help the client interpret the numbers they’re seeing and what it means for their business.
“For us, UTM Link Manager is one of the tools that sits in the background, as far as our clients are concerned. Many of them won’t know it exists, but they all benefit from the extra clarity it gives us in our tracking, attribution and reporting.”
If you'd like to reach out to Jonah and learn more about his agency, check out his Twitter.
UTM Link Manager helps agencies create, store, and shorten their tracking links for marketing campaigns and attribution. More clients means more links to track and this tool provides a simple interface to manage and filter links across multiple domains. It's easy to scale up as you grow!
In a data-driven world, knowing exactly which channels and content are driving sales is essential - both for you and the client. UTM Link Manager helps get you there.
Interested in a 14-day free trial? Get started here.
