Let's get right into it. There's a lot of tools - both free and paid - to build UTM links. These links are essential to tracking your marketing performance with 100% accuracy. So which one do you choose? Here is our list of 5 - see pros and cons along with the target audience below!
Here is the list in greater detail:
I hope it comes to no surprise that we mentioned ourselves first. Here's why...
Pros:
Cons:
UTM Link Manager is best for:
This has been around for years and has largely remained untouched by Google. But hey, if it ain't broke, don't fix it, right?
Pros:
That's it, very simple tool.
Cons:
Google URL Builder is best for:
CampaignTrackly takes a big preset approach to their application. They have a large library of presets that cover pretty much anything you would ever track in marketing.
Pros:
Cons:
CampaignTrackly is best for:
Rebrandly's main thing is branded shortlinks. This is really important for companies that want to keep their links short and clean while keeping their brand front and center.
Pros:
Honestly, Rebrandly has A LOT of features. This can be a pro or con depending on the solution you're looking for.
Cons:
Rebrandly is great for:
Bitly is probably the most well-known name in link shortening. We have all seen the "bit . ly" links being used on the internet for years (whether we trusted them enough to click on them is another story...).
Pros:
Cons:
Bitly is great for:
Let's get right into it. There's a lot of tools - both free and paid - to build UTM links. These links are essential to tracking your marketing performance with 100% accuracy. So which one do you choose? Here is our list of 5 - see pros and cons along with the target audience below!
Here is the list in greater detail:
I hope it comes to no surprise that we mentioned ourselves first. Here's why...
Pros:
Cons:
UTM Link Manager is best for:
This has been around for years and has largely remained untouched by Google. But hey, if it ain't broke, don't fix it, right?
Pros:
That's it, very simple tool.
Cons:
Google URL Builder is best for:
CampaignTrackly takes a big preset approach to their application. They have a large library of presets that cover pretty much anything you would ever track in marketing.
Pros:
Cons:
CampaignTrackly is best for:
Rebrandly's main thing is branded shortlinks. This is really important for companies that want to keep their links short and clean while keeping their brand front and center.
Pros:
Honestly, Rebrandly has A LOT of features. This can be a pro or con depending on the solution you're looking for.
Cons:
Rebrandly is great for:
Bitly is probably the most well-known name in link shortening. We have all seen the "bit . ly" links being used on the internet for years (whether we trusted them enough to click on them is another story...).
Pros:
Cons:
Bitly is great for: