The 5 best tools to build UTM links

I hope it comes to no surprise that we mentioned ourselves first. Here's why...

Pros:

• Create and store your tracking links in one place. No more messy spreadsheets!
• Use presets for easy and standardized link building
• Add multiple domains for your other websites, brands, or clients
• Add images and internal, private notes on each link
• Unlimited links and link clicks
• Bonus: you can create branded shortlinks that link to any URL you want (at no extra cost)

Cons:

• No free tier (14-day free trial available)
• No native reporting - there is a traffic counter for a quick glance. We don't want to get in the way of our clients using their Google Analytics.
• Currently unable to break out domains into separate environments (useful for client management)

‍

UTM Link Manager is best for:

• small to medium growth agencies managing revenue-oriented campaigns for clients
• solo marketers or entrepreneurs looking to manage conversions on multiple off-site channels
• people looking for a simple, no-nonsense tool to manage their UTM links

This has been around for years and has largely remained untouched by Google. But hey, if it ain't broke, don't fix it, right?

Pros:

• create UTM links for a website or app (Google Play and iOS)

That's it, very simple tool.

Cons:

• unable to store the links - must copy and paste in a separate environment like a spreadsheet
• No advice on best practices
• can't create a shortlink version - must use a separate tool for that

Google URL Builder is best for:

• marketers and businesses beginning to track conversions but generating little to no revenue
• people who love managing UTM links in spreadsheets

CampaignTrackly takes a big preset approach to their application. They have a large library of presets that cover pretty much anything you would ever track in marketing.

Pros:

• big library of presets and templates
• built-in reporting
• bulk import tags

Cons:

• cannot create shortlinks
• outdated interface

CampaignTrackly is best for:

• large or enterprise marketing teams managing many channels and campaigns at one time

Rebrandly's main thing is branded shortlinks. This is really important for companies that want to keep their links short and clean while keeping their brand front and center.

‍

Pros:

• Deep linking and links with emojis
• Link analytics
• Dedicated account and engineer support
• 100+ integrations with other tools
• Provides enterprise-level features

Honestly, Rebrandly has A LOT of features. This can be a pro or con depending on the solution you're looking for.

‍

Cons:

• Additional team setup is required as opposed to fully self-service
• Un-intuitive user interface
• If you set up a new domain through Rebrandly, you don't actually own it.
• Charges for unused domains

Rebrandly is great for:

• medium to large-sized brands managing many campaigns and want to keep their brand that the forefront

Bitly is probably the most well-known name in link shortening. We have all seen the "bit . ly" links being used on the internet for years (whether we trusted them enough to click on them is another story...).

Pros:

• Bulk link tagging
• Two-factor authentication starts at free tier
• Integrations available
• Link analytics
• QR code creation
• Provides enterprise-level features

Cons:

• Branded shortlinks are a paid feature
• Link data and history is capped for every tier
• Minimal customer support across all tiers
• Unbranded, "bit . ly" links are not always trustworthy

‍

Bitly is great for:

• medium to large-sized brands managing many campaigns
• Small marketing teams managing many campaigns on one domain at once