Welcome to the blog.

Guides + how-to's on all things UTM

How FitMedia supercharges their measurement with UTM Link Manager

Learn how FitMedia scales their marketing campaign services with UTM Link Manager.

Setting up UTMs in GA4

The new layout of GA4 can be confusing. Learn how to see your existing UTM data in GA4 and set it up for yourself.

The Complete Guide to UTM Tracking [2022 Version]

Understand UTM tracking (codes, formatting, and more) in less than 10 minutes.

Common UTM Code Mistakes

By following a few simple guidelines, you can easily avoid these mistakes.

Intro to Understanding UTM Data

A brief breakdown of UTM reporting and using Google Analytics to analyze your UTM data.

Using Google Data Studio for Google Analytics Reporting

Breaking down Google Data Studio and how it simplifies your reporting in Google Analytics

The 5 best tools to build UTM links

There are a lot of options when building UTM links. Here's a breakdown of the 5 best tools for your business.